January 2nd, 2012
Dear Colleague,
I am honored to present you with an opportunity to include your organization in a new Catalogue of Experiential Israel Visits which will be marketed to high-income clients of tour guides and incoming tourism agencies (click here to see the Sample Catalogue). The objective of the catalogue is to interest high-income guests in an experiential visit provided by your organization as part of their visit to Israel, and to publicize Israeli non-profits who work in the areas of welfare, health, education and culture.
We wish to emphasize that the goal of the guests' visits is not necessarily an immediate donation on their part (although in most cases this does occur at their initiative) but rather to introduce them to your organization’s vision and methods via an exciting on site visit. The visit and your follow-up would foster their interest in maintaining connections with you, contributing, joining your "Friends" and perhaps assisting you by presenting you to their social networks abroad.
In order to draw the attention of potential visitors and to conduct a successful visit which will increase the chance of receiving a significant donation, we offer pre-visit comprehensive preparatory work, accompaniment and supervision during the visit, as well as help in follow-up after the visit.
We offer two options for joining our Catalogue of Experiential Israel Visits:
Option A – Consultation in Planning a Visit:
- The association will complete the attached form in English, which describes the general framework of the visit. If you prefer to fill out the form in Hebrew, we are glad to translate it for you for a symbolic fee.
- After identifying the visitor and prior to the visit, we will review the visit plan together with you and supply you with information on your visitors’ backgrounds, financial capabilities, areas of interest, and suggest a strategy for the visit.
- In Option A, your organization will be responsible both for hosting the visit in an appropriate and professional manner as well as for the post-visit follow-up in order to maintain contact with the visitor.
Option B – Consultants are involved in accompanying visit and conducting follow-up:
- After the association completes the attached form (as described in Option A), our office will take an active role in the planning and preparation of the visit together with the association. This will include preparing an English-language visual presentation presenting the association and its activities. We will assist the association in constructing a visit which will touch the visitor’s heart in the most successful manner and move him or her towards a desire to make a contribution.
- We will personally participate in the visit and accompany the visitor during the activities/tour, providing translation and explanations as required.
- During the visit, we will clarify with the visitor what would be the best way to conduct the follow-up subsequent to the visit. At the end of the visit, we will help you develop and implement an effective plan for follow-up that will result in a maximum contribution and involvement of your new Friend.
The costs of this service will be determined according to the Option which the association chooses:
· An immediate charge of NIS 180 + VAT for appearing in the catalogue (for the duration of one whole year)
· If and when an actual visit opportunity arises, we will contact you and you will decide if you are interested in hosting and which service option you will choose:
v Option A, with minimal intervention on the part of our office, will cost NIS 500 for the work involved in coordinating the visit and ensuring an appropriate and professional level of hosting.
v Option B, will be priced according to the hours that you request be invested by our office.
· If a contract for additional services is subsequently signed for such services as identifying donors and foundations for potential additional significant contributions to your organization, the association will receive a discount as a participant in the catalogue.
Please contact Reuven Ron Reuven@israelgrants.com and we will be happy to provide details about this project in specific or about our services in general.
Best wishes,
+
David Maeir Epstein
