Often times, interacting with donors and potential donors can be an
uncertain path. Organizations must be well prepared and able to communicate to
the donor the essential information about the organization, mission, goals, and
plan of action in a way that projects to the donor why they should care. An
article by Evans and Lapin in ejewishphilanthropy.com highlighted two basic
assumptions about why people give:
·
They care about the person
making the “ask.” Despite advances in technology and the way people give to
agencies (text to give, online fundraising websites, etc.) the dictum “people
give to people” is still as true as ever.
·
They care about the impact
of their gift. The vision of the organization and the resulting impact of the
contribution are critical to encouraging a donor to make a gift. The difference
that the gift will make in the lives of people, the life of the community and
in the life of the donor remains essential parts of the “selling proposition.”
To find read the full article on the fundamentals of talking with
donors, click
here to read the full article from ejewishphilanthropy
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